CURRENT WORK
2020 onwards @Revived MMSC, a boutique strategy consulting agency
2019 - 2020 @Chair CEO Group, TEC Canada
2018 - 2019 @Ran for office as Mayor of Toronto
Balmoral Multicultural Marketing
Vice President - Strategy and Vice President - Research & Corporate Communications - Jan 2014 - 2018
Provide leadership and strategic direction to take the organization into Blue Ocean territories.
Balmoral Multicultural Marketing is Canada's oldest and one of the most reputed multicultural marketing and communications agencies.
Balmoral has and continues to work with many corporate, government and not for profit sectors connecting their products and services to the growing population of multicultural consumers in Canada.
Multicultural Marketing Solutions Canada
Founder
March 2011 to December 2013
Provide strategic consulting services to organizations in the Multicultural space in Canada.
Environics Research Group
Director - Cultural Markets
2009 - 2011
Leadership role in building the multicultural marketing research unit. Over the years, this practice became a major revenue centre for the organization.
TNS (Taylor Nelson Sofres) Global
Executive Director on the Board
1995 – 2008
Global leader in marketing insights, started as a Branch Director in 1995 and grew to be on the Board of Directors by 2001. Spearheaded initiatives such as Change Leadership, Corporate Communications, Business Growth, Human Resources and International Marketing.
Estee Lauder & S C Johnson
Various Marketing roles
Prior to 1995
Managing various global brands across India and USSR. Cosmetics, home-care products and International trade.
American Marketing Association Toronto Chapter
Chair of the Multicultural Marketing Group (Volunteer)
Sep 2011 – Present
We offer special seminars for AMA members and guests to help educate on best practices in marketing to new Canadians. And have fun while learning.
Multicultural Marketing Society of Canada
Founder (Volunteer)
Apr 2011 – Present
Multiculturalism is fast becoming a topic of key interest to many corporates and agencies in Canada and one of the prime shapers of our future. This society helps to give a platform for stakeholders to contribute towards this critical development for a common good. If you have an interest in this topic do join up and add to our roster.
Jobs in Canada
Founder (Volunteer)
Feb 2009 – Present
We have crossed 41567 members. Each of us having come from different backgrounds are getting together to help each other find jobs in Canada's recession phase. Please join, invite two friends and help us in helping you. Do post your discussions as that shall keep you involved. The more you give, the more shall be returned to you. Please note that we are for those who have permission to work in Canada so if you do not have your immigration papers, please do not raise your hopes.
York University
Member on the Advisory Board (Volunteer)
Feb 2011 – Present
This position supports York University's International Educated Professionals Bridging Program.
Multilingual Community Interpreter Services (MCIS)
Chair - of the Board (Volunteer)
Oct 2010 – August 2019
Driving the organization with Marketing and Branding counsel.
Developed the Social Benefits Index, the Strategic Marketing Plan, the Brand Audit and new vision, mission, values and positioning statements.
Past chair of the marketing & operations committee.
CAMP (Communications, Advertising & Marketing Professionals) Networking
Member on the Advisory Board (Volunteer)
Jan 2012 – Present
CAMP is a networking forum for Internationally experienced Communications, Advertising and Marketing Professionals based in Toronto.
Advisory role to the leadership and offer resources to members via my blog called G Talks.
TRIEC
Member of the Advisory working Group for the PINS Initiative (Volunteer)
2011 – Present
Help the team develop the brand building strategy.
United Way of Greater Toronto
Marketing Support Panel Member (Volunteer)
Oct 2010 – Present
Support UWT evaluate agencies which we funded.
LET'S CHAT
